CAMPAIGN FOR THE DEPARTMENT FOR TRANSPORT

ROLE_
Ideation | Visual language | Tone of voice 

VISION_
The Department for Transport and the Regions wanted to commission a road safety awareness campaign, seeking to engage with a diverse audience while retaining the versatility to address various road safety concerns.

RESPONSE_
Drawing from the recognisable and adaptable visual language of road signage, I incorporated the simple and impactful message of 'Think' across various mediums. This approach has allowed the campaign to seamlessly pivot, evolve and remain relevant across changing road safety issues. It is a standing testament to its enduring effectiveness which has spanned over 20 years while maintaining the fundamental ethos of 'Think' at its core.