OWN NEW RATE REDUCER CAMPAIGN FOR HILL GROUP

ROLE_
Creative Lead | Ideation | Narrative

BRIEF_
Hill Group needed a compelling campaign for their ‘Rate Reducer’ initiative after the original marketing by Own New failed to resonate. They wanted to take ownership of the messaging to better align with their brand and drive engagement. 

RESPONSE_
To simplify the ‘Rate Reducer’ campaign, I introduced Kevin – a relatable character who made complex financial messaging clear and engaging. His approachable tone built trust, humanised the initiative, and helped buyers easily grasp its value, strengthening Hill Group’s connection with their audience.

The deliverables spanned digital and print, culminating in a comprehensive guideline document.