BRANDING FOR AVATAR

ROLE_
Creative Lead | Ideation | Brand strategy

VISION_
To redefine avatar as a creative power behind brands that choose to challenge the narrative and re-frame the future, a completely fresh approach to visual language was essential. This transformation was crucial to align with the objectives and mark a significant turning point for the company's evolution.

RESPONSE_
With the core concept of 'challenging the everyday' in mind, it was imperative to infuse this mindset into every aspect of avatars brand. Today, brands are no longer confined to static representations; their impact extends far and wide. Thus, it became increasingly pertinent to spearhead the creation of a dynamic brand, characterised by a colours and typography that mirrored their values and forward-thinking vision.