BRAND EVOLUTION FOR CONSERO

ROLE_
Creative Lead | Ideation | Brand strategy | Brand story

VISION_
Consero wanted a major shift in their business model and the desire to expand their product and positioning. This meant appealing to a new and varied audience and creating a brand that echoed their new direction. 

RESPONSE_
Leveraging Consero's established experience within the realm of multi-million pound properties, we expanded upon this heritage to devise a brand strategy centred on honouring ‘immortalising the past and elevating the future’. Engaging in workshops and spending time with the client, we cultivated a strong, transparent relationship that unveiled an ‘inherent aptitude to simply knows what feels right’. The new brand reflected this philosophy, steering it towards a wider audience, not only appealing to a new segment but also resonating with a broader demographic that shares similar values and a belief that ‘experience is everything’.