CAMPAIGN FOR ROYAL MARSDEN PRIVATE CARE

ROLE
Creative Lead | Ideation

VISION
Create a consistent and compelling framework to showcase the unique selling points of The Royal Marsden Private Care. Increase the awareness, through a campaign to generate new interest and enquiries from patients and referrers.

RESPONSE
At the heart of everything The Royal Marsden does are its people—not just the consultants, doctors, and scientists, but the patients too. This new direction ensured different perspectives were utilised by showcasing stories from both staff and patients, enhancing the impact of the overall messaging.