REBRAND FOR CYSIAM

ROLE_
Creative Lead | Ideation of brand | Brand story

VISION_
As a business Cysiam were 1 year in, and needed to push into the private sector with a clear offering which differentiated them from a highly competitive cyber security consulting market. Their brand identity needed to imply world leading technology and capability, and be suggestive of their secure government and military roots.

RESPONSE_
Brand foundations, summarized by a tagline ‘Pathfinders in Cyber Intelligence’ provide a unique guiding principle, with military association and clarity of leadership in the space. Visuals instill confidence, trust, security and strength. Clean, sharp colourways imply professionalism, with links to their usp’s through graphical illustration.